How to Optimize for Mobile: The CRAFT of Mobile SEO

Learn how to optimize your website for mobile devices, enhancing user experience, driving organic traffic, and boosting visibility. Stay ahead in the dynamic digital landscape by mastering the best strategies and techniques for mobile SEO.

Who is this сourse for?

The information and strategies in this course would be ideal for anyone involved in digital marketing, website development, or SEO. If you’re interested in harnessing the power of mobile SEO to drive organic traffic and improve user experience, you’ll benefit significantly from this course.

What you’ll learn

Discover the step-by-step process of maximizing your website's visibility and performance on mobile devices. You’ll learn essential strategies that will help you stay effectively connected with your target markets using Crystal Carter’s CRAFT framework.

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Crystal Carter

Crystal Carter

Crystal Carter the Head of SEO Communications at Wix. She is an SEO & Digital Marketing professional with over 15 years experience working with SEO and Marketing clients around the world like Disney, McDonalds, Tomy and more. As an SEO, she identifies and implements tactics that help businesses optimize digital activity, drive sales, engagement and growth online. She has contributed to events, webinars, and publications from Google Search Central, Brighton SEO, Moz, Whitespark Local Search Summit, Semrush, SMX, Search Engine Land, Lumar, Women in Tech SEO and more.

Course Structure


Intro to the course

Mobile devices have changed the way users access the web and how businesses connect with their markets. Throughout this course, you’ll learn the key tools and tactics for keeping your website optimized for mobile users.
1 video
2 minutes

Lesson 1. What is Mobile First Indexing?

In this lesson, you’ll explore mobile-first indexing and discover how to verify your site's presence in Google Search Console's Mobile First Index.
1 video
2 minutes

Lesson 2. What is Mobile SEO?

In this lesson, you’ll learn about what mobile SEO entails and why it demands prioritization. Discover its effects on user experience and organic traffic so you can elevate your online presence.
1 video
3 minutes

Lesson 3. Assessing the Value of Your Mobile Audience

In this lesson, you'll learn a crucial step before diving into mobile SEO optimizations: assessing the value of your mobile audience. Discover two key indicators to gauge this opportunity.
1 video
8 minutes

Lesson 4. Implementing Mobile First Optimizations

Unveil the secrets of readying your website for mobile users with this lesson on mobile optimization. Crystal shares her CRAFT framework for implementing a seamless mobile experience.
1 video
25 minutes

Special offer: take your SEO to the next level

Level up your SEO skills with Traffic Think Tank Academy, the Semrush-owned platform. With over 200 hours of advanced SEO content, you’ll learn from SEO experts including Nick Eubanks, Sam Torres and Lazarina Stoy.
1 video
1 minute
Start Learning
Take your knowledge to the next level by completing this course, which is packed with strategies you can start implementing right now.