Bench Media

Utmaning

With borders reopening after the COVID-19 hiatus, a major luggage retailer wanted to capitalise the reopening of air travel to sell travel luggage.

Lösning

Bench partnered with a leading tourism data provider and implemented a digital campaign targeting in-market international travel audiences with a focus for travel intent to Europe and the US.

Resultat

The campaign was a raging success, driving incremental sales and achieving a cost-per-sale 337% better than any other channel.

Utmaning

COVID-19 strongly impacted the Travel & Tourism industry. When borders and air travel started opening up again, a major tourist destination prepared for a much-needed boost in activity.

Lösning

Bench designed a media audience persona for tropical travel intenders, combining audience segments, lookalikes and retargeting to put this group of islands as a top-of-mind destination.

Resultat

Over 10,000 new email subscribers were driven by the campaign in addition to a 50% traffic surge and a 184% increase in social engagement.

Utmaning

As a global leader in supplying premium household appliances, this brand wanted to increase their store sales in the Australian market.

Lösning

Bench designed a strategic digital campaign aimed at driving highly targeted and engaged traffic to the brand's website, that will in turn become physical visits to physical stores.

Resultat

Through attribution and footfall measurements, the Bench campaign proved successful in increasing footfall traffic and sales in stores. Further optimisations were performed throughout the campaign such as determining optimal time of site, ad frequency and targeted postcode areas