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Brafton

Brafton

Fuel Your Brand.

United States

London, England, United Kingdom

Sydney, New South Wales, Australia

Distansarbete

50-249

2008

4.7

Brafton is what happens when a bunch of creative geniuses get their hands on killer marketing data and tech.

Our mission: Simplify high-impact content marketing with Brafton’s platform, strategy and content creation services.

We've been at the forefront of content marketing since 2008, with offices in Boston, Chicago, San Francisco, London and Sydney. There’s nothing our global team of SEOs, social media mavens, wordsmiths, designers, developers, videographers and consultants can’t create:

Account-based marketing campaigns.

Case studies.

Content for SEO.

Comprehensive technical SEO audits.

Custom illustrations.

End-to-end inbound strategies.

Landing pages.

Blog posts.

Social media content.

eBooks.

White papers.

Infographics.

Interactive content.

Press releases.

Paid search campaigns.

Paid ad campaigns.

Power-point presentations and slide decks.

Sales sheets and one-pagers.

Videos & animations.

Newsletters, drips & other email content.

Web design, development and UX.

Much more.

Content marketing is our calling. We follow it to ROI for our customers.

Framgångshistorier

Utmaning

For one e-commerce client, a blog had proven success in getting users interested in products – they were seeing 5x more revenue from the blog year over year. A design refresh correlated with a decrease in blog conversions. CTA buttons for relevant product pages had previously occupied the top right.

Lösning

Build a content archive around the company’s top products, with CTA buttons that related specifically to the products mentioned within the blog posts. Next we decided to bring in a UX mockup to test optimal placement.

Resultat

Updating article templates for CTA buttons increased revenue in just one month by a staggering 83%, despite a traffic increase of only 1%. This was across all website channels – organic search saw a 431% increase, email referral traffic had a 300% increase and Average order value increased by 48.5%.

Utmaning

A global software company needed our expertise in Paid Search/PPC to help generate more qualified leads through Google Ads. They were seeing money go out the window on irrelevant keywords, incorrect audience targeting, and an ever-growing cost-per-conversion (CPA).

Lösning

PPC campaigns are carried out on digital ad networks, which extend to millions of websites and apps. To find the right customers and spread brand awareness across the web, Brafton’s expert strategists help determine the right platforms for your brand and how to leverage them for the greatest impact.

Resultat

Brafton saved our client $507 dollars per conversion, we also added 50 more qualified leads in month one. After working together on a campaign restructure and optimizations, without increasing the ad budget, we increased CTR by 96%, Clicks by 17%, and increased conversions by 185% compared to prior.

Utmaning

The mission: More qualified leads, less work. If it exists, someone has searched for it on Google. The key is to figure out what query they’re using to find whatever “it” is. So in the case of our client – which helps many of its business customers migrate their operations into the cloud – a query

Lösning

In total, we completed about 14,000 words of blog content. We accented those posts with branded custom illustrations that popped a little more than the stock photography they’d been using. Additionally, we created 5 infographics and 4, 90-second how-to videos.

Resultat

Basically, we succeeded in ranking on Page 1 for more keywords, which in turn, drove more traffic to the site. More traffic meant more opportunities for lead generation, which culminated in a YoY increase in both MQLs and SQLs.

Budget
  • $2,500 - 5,000
Hjälp med Semrush

Vi kan hjälpa dig med Semrush.

Prissättningsmodell
  • Projektbaserat
Språk
  • Engelska
Geografiskt fokus
  • Asia-Pacific
  • United States
  • Europe, the Middle East and Africa
  • United Kingdom
  • Australia
  • North America
Våra kunder
United States: Byrån Brafton hjälpte CISCO att få sin verksamhet att växa med SEO och digital marknadsföring
United States: Byrån Brafton hjälpte Rubbermaid att få sin verksamhet att växa med SEO och digital marknadsföring
United States: Byrån Brafton hjälpte AIG att få sin verksamhet att växa med SEO och digital marknadsföring
United States: Byrån Brafton hjälpte Epson att få sin verksamhet att växa med SEO och digital marknadsföring
United States: Byrån Brafton hjälpte Stanford University att få sin verksamhet att växa med SEO och digital marknadsföring
United States: Byrån Brafton hjälpte Hatfield att få sin verksamhet att växa med SEO och digital marknadsföring
Våra utmärkelser
United States: Byrån Brafton vinner priset Top Writing Agency
United States: Byrån Brafton vinner priset Clutch Top 1000 Agencies
United States: Byrån Brafton vinner priset Google Premier Partner
United States: Byrån Brafton vinner priset Top Marketing Company
United States: Byrån Brafton vinner priset Top Social Media Companies
United States: Byrån Brafton vinner priset Google Premier Partner
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