Sales Nash

Utmaning

Contact Center SAAS company, Nectar Desk required assistance in filling Sales team with high quality opportunities withing North America

Lösning

Identifying ideal client profile together with customized outbound approach set client up with predictable deal flow. Outbound mix included Linkedin outreach, cold emails together with cold calls and sms campaigns

Resultat

During 6 month project period, close to 100 opportunities were generated with combined deal value - 1 mln in ARR

Utmaning

The whole idea of the project is to define the right partner, thus reach out to them with appropriate messaging. This is more about expanding the company horizontally – we were looking for long-term business relationships, not for quick deals.

Lösning

So for us to have the widest grasp possible - we decided to cover non-English speaking countries as well. It turned out to be a great idea and thus 3 main campaigns were focused on various verticals in dozens of countries at a time.

Resultat

Throughout the whole timeline of the project, the SalesNash team managed to schedule 3-4 appts with pre-qualified partners per week on average. Reach and keep high campaign open rates and achieve strong response rates.

Utmaning

Complex Enterprise Outreach: Engaging with large enterprises presented significant challenges, including difficulty in scheduling calls and convincing potential clients to reconsider their existing operations.

Lösning

Regular coordination meetings and shared project management tools enabled a deep integration of SalesNash within CDS’s operational framework, facilitating joint brainstorming sessions. We employed a combination of advanced boolean searches and other manual research techniques.

Resultat

Appointment Scheduling: Averaged 4 large enterprise appointments and 5-7 smaller company appointments monthly, with a peak of 20 appointments in one month. Prospect Generation: Consistently generated around 2,000 prospects per month.