SugarNova

Utmaning

Entering a complex and competitive supplement market required detailed audience research and strategic planning to avoid costly testing phases and direct competition with established brands. The need for efficiency and cost-effectiveness was paramount.

Lösning

We utilised expert analysis and advanced tools to conduct comprehensive market research and competitor strategy reverse-engineering. This approach minimized the need for trial and error, saving time and resources. We identified a new audience segment to target, optimising marketing efforts.

Resultat

Successfully launched the supplement brand into the market without significant testing costs. The strategic audience diversification and insights gained from competitors' strategies led to cost savings, effective stock management and profitability. Gained valuable market intelligence for the future

Utmaning

During a housing market downturn, a high-end luxury kitchen brand aimed to increase lead generation, seeking an additional 2-3 jobs per month. The economic climate posed significant hurdles in attracting new clients and maintaining revenue growth.

Lösning

We implemented a targeted approach by identifying the Ideal Customer Profile (ICP), creating compelling lead magnets, optimising the sales funnel, and integrating an efficient CRM system. This strategic alignment ensured the brand's messaging reached the most receptive audience, maximising lead gen.

Resultat

We exceeded client expectations by generating a high volume of quality leads, necessitating a significant expansion of their workforce to manage the increased demand. This surge in lead acquisition not only bolstered revenue but also supported business growth by establishing SOPs and scaling.

Utmaning

A high-end wedding venue, offering services priced over £20,000, sought to fill their calendar year-round with bookings. The primary goal was to generate a substantial number of leads to ensure consistent business operations and revenue.

Lösning

Our work involved consulting on their existing strategy to refine their approach, alongside developing effective upsell opportunities to enhance revenue. We implemented targeted marketing initiatives designed to attract their ICP, focusing on the unique value and luxurious experience.

Resultat

Our strategic effort resulted in the venue being booked for the next 36 months, providing the financial stability and market positioning required to increase their pricing incrementally. This solidified their status in the high-end market segment and ensured sustained business growth and profit.