Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In January playboy.com received 4.34M visits with the average session duration 11:24. Compared to December traffic to playboy.com has increased by 17.92%.

Visits

4.34M

+18%

Pages / Visit

5.57

Avg. Visit Duration

11:24

Bounce Rate

51.5%

Total Visits last 3 months

Jan4.34M

Dec3.68M

Nov2.64M

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playboy.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Playboy.com's core audience is located in United States followed by United Kingdom, and Canada.

Country		All devices	Desktop	Mobile
United States	53.6%	2.33M	15.15%	84.85%
United Kingdom	13.48%	584.89K	4.09%	95.91%
Canada	3.34%	145.1K	31.97%	68.03%
Egypt	2.97%	128.99K	0.65%	99.35%
Germany	2.08%	90.41K	35.71%	64.29%

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playboy.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

Desktop

Jan 2025

On playboy.com, visitors mainly come from Direct (43.21% of traffic), followed by google.com (18.38%). In most cases, after visiting playboy.com, users go to playboytv.com and playboyplus.com.

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playboy.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Playboy.com's audience also visits playboyplus.com, followed by urban-planet.com.

playboyplus.com

Visits:

611.55K

urban-planet.com

Visits:

704.72K

See more competitors →

playboy.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Playboy.com’s traffic has increased by 0.51% month-on-month up to current organic search traffic. In addition, paid search traffic has dropped by -96.44% down to current paid search traffic.

Organic Search Traffic

1.49M

+1%

Paid Search Traffic

663

-96%

Branded Traffic Share

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playboy.com Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

playboy.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to playboy.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

United States

Jan 2025

Keyword	Intent	Position	Volume	CPC(USD)	Traffic %
playboy	N	1	201,000	0.54	20.12%
play boy	N	1	18,100	0	1.81%
playboy bunny costume	I	1	14,800	1.18	1.48%
playboy centerfold	N	1	12,100	0	1.21%
amanda cerny playboy	I	1	9,900	5	0.99%

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playboy.com Backlink Analytics

Analyze and track playboy.com’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

Find your strongest competitors for backlinks

playboy.com Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

30.66K

5.54M

Unlock

playboy.com Backlinks and Referring Domains

Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In January the number of backlinks to playboy.com has increased by 0.52% and equals 5.54M. The amount of referring domains has dropped by -4.06% and equals 30.66K.

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playboy.com SEO Audit

Check out playboy.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding

Assess your website’s performance and fix all associated issues

Make sure Google bot can crawl and index your website

Scan your website for 130+ technical and SEO mistakes

playboy.com SEO Audit and Website Health Check

See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds

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playbookux.com playboy.de

playboy.comJanuary 2025 Traffic Stats

playboy.com Web Traffic Statistics

playboy.com Traffic and Visitor Engagement