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Last updated: December 14, 2024

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  • Which keywords they target
  • Their most important pages
  • Where their traffic comes from
  • Where they get backlinks from
  • How they monetize their site
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zillow.com Web Traffic Statistics

Get a snapshot of zillow.com online performance by viewing its most critical traffic metrics
Spy on your competitors’ traffic generation strategies
Identify your competitor’s top products, services, and categories
Reveal the competition’s best performing digital marketing channels

zillow.com Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In November zillow.com received 259.83M visits with the average session duration 10:14. Compared to October traffic to zillow.com has decreased by -3.7%.
Total Visits last 3 months
Nov259.83M
Oct269.82M
Sep269.87M
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zillow.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Zillow.com's core audience is located in United States followed by Canada, and Philippines.
Country
All devices
Desktop
Mobile
United States93.81%243.74M47.99%52.01%
Canada0.99%2.58M66.5%33.5%
Philippines0.69%1.8M95.59%4.41%
Moldova
0.35%901.75K100.0%0.0%
India0.34%895.47K58.37%41.63%
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zillow.com Traffic Share by Device

Quickly understand where a website`s traffic comes from and what devices visitors prefer to use. On zillow.com, desktops drive 48.8% of visits, while 51.2% of visitors come from mobile devices.
Desktop48.8%
Mobile51.2%
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All Devices
Desktop
Mobile

zillow.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience
Top SourcesTop Destinations
Direct
-4.23%
50.47%
Google organic
google.com
-0.0%
28.95%
mail.google.com
+6.01%
2.83%
+7.96%
1.31%
us.search.yahoo.com
-6.76%
1.17%
-8.83%
14.96%
zillowstatic.com
-11.05%
5.6%
+1.1%
4.12%
-6.55%
3.88%
+3.91%
2.91%
zillow.com

On zillow.com, visitors mainly come from Direct (50.47% of traffic), followed by google.com (28.95%). In most cases, after visiting zillow.com, users go to google.com and zillowstatic.com.

zillow.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Zillow.com's audience also visits realtor.com, followed by trulia.com, and redfin.com.
#1
Visits:

96.72M

#2
Visits:

20.23M

#3
Visits:

70.38M

zillow.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Zillow.com’s traffic has increased by 4.41% month-on-month up to current organic search traffic. In addition, paid search traffic has increased by 13.98% up to current paid search traffic.
Organic Traffic
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zillow.com Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

zillow.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to zillow.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.
KeywordIntentPositionVolumeCPC(USD)Traffic %
zillow
N
120,400,0000.0818.37%
houses for sale
T
1301,0000.520.27%
houses for rent
I
1246,0000.50.22%
houses for rent near me
I
T
1246,0000.480.22%
mortgage calculator
I
54,090,0001.120.2%

zillow.com SEO Audit

Check out zillow.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding
Assess your website’s performance and fix all associated issues
Make sure Google bot can crawl and index your website
Scan your website for 130+ technical and SEO mistakes

zillow.com SEO Audit and Website Health Check

See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds
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