Covert

Utmaning

One of Australia’s leading buyers agencies with a well established lead pipeline from social media & word of mouth were looking for another channel to increase their lead flow and build their pipeline. Covert was tasked with finding a way to acquire leads in a more cost effective way month on month.

Lösning

Covert created a number of strategic location pages, and optimised the content around buyers agent and buyers agency related keywords within the specific location. Once the content and on page structure was right, we began increasing backlinks to our key locations, from other high quality websites.

Resultat

Using SEO, Henderson Advocacy is now Ranked #1 on Google for priority lead generation keywords “Buyers Agency Sydney & Buyers Agency Brisbane”. Their website traffic has increased by over 200% and their organic impressions has increased by over 400%.

Utmaning

Roses Only were looking to sell all of their Valentine’s Day roses stock while keeping their advertising spend low across three of their international accounts – US, UK and Singapore.

Lösning

Covert conducted an in-depth data analysis to find any gaps in the search campaigns. The analysis involved looking at historic data across campaigns, search queries and content to identify opportunities for performance optimisation. An approach was put together that produced a high ROI

Resultat

Sold out UK, USA and Singapore Valentine’s Day 2020 stock. 3-8 ROAS across branded and non-branded keywords during the Valentine’s day period.