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Museums
Australia
Top websites in Australia (Museums Industry)
July 2025
Domain | Visits | Desktop share | Mobile share | MoM | YoY | Main Traffic Source | |
|---|---|---|---|---|---|---|---|
| 532.32K | 6.07%32.33K | 93.93%500K | ↓4.95% | ↑76.77% | Direct | ||
| 366.69K | 16.69%61.19K | 83.31%305.49K | ↑55.74% | ↓13.97% | Direct | ||
| 345.35K | 26.87%92.8K | 73.13%252.55K | ↓4.81% | ↓25.68% | Direct | ||
| 304.75K | 36.19%110.3K | 63.81%194.45K | ↑70.39% | ↑73.58% | Direct | ||
| 280.05K | 25.55%71.57K | 74.45%208.48K | ↑85.74% | ↓38.52% | Direct | ||
| 230.49K | 74.22%171.07K | 25.78%59.41K | ↑48.22% | ↓16.72% | Direct | ||
| 224.65K | 24.87%55.86K | 75.13%168.79K | ↑53.27% | ↑21.38% | Direct | ||
| 185.43K | 14.47%26.83K | 85.53%158.6K | ↑138.59% | ↑1.12% | Direct | ||
| 172.83K | 58.99%101.95K | 41.01%70.89K | ↓20.53% | ↓5.25% | Search | ||
| 171.94K | 15.96%27.45K | 84.04%144.49K | ↑244.07% | ↑7.49% | Direct | ||
| 166.45K | 25.51%42.46K | 74.49%123.98K | ↓46.82% | ↓12.74% | Direct | ||
| 164.53K | 62.18%102.31K | 37.82%62.22K | ↓35.83% | ↑16.9% | Direct | ||
| 146.82K | 69.29%101.74K | 30.71%45.08K | ↑2.62% | ↓14.59% | Direct | ||
| 142.57K | 45.27%64.54K | 54.73%78.04K | ↓9.95% | ↓31.25% | Direct | ||
| 124.93K | 36.38%45.45K | 63.62%79.48K | ↑1.39% | ↓5.03% | Search | ||
| 119.64K | 0.72%863 | 99.28%118.77K | ↓2.6% | ↑1,398.35% | Direct | ||
| 116.24K | 52.85%61.43K | 47.15%54.81K | ↑19.87% | ↓17.08% | Search | ||
| 110.93K | 43.75%48.53K | 56.25%62.4K | ↓22.13% | ↓28.72% | Direct | ||
| 101.68K | 91.98%93.53K | 8.02%8.15K | ↓36.05% | ↓50.44% | Direct | ||
| 100.18K | 65.81%65.93K | 34.19%34.25K | ↑9.69% | ↑43.46% | Direct |
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Key terms:
- Domain — The unique address that identifies a website on the internet.
- Visits — A metric that reflects the action of an individual accessing a website aka traffic.
- MoM — Month-over-month (MoM) growth reflects the change in traffic as a percentage of the previous month's traffic stats.
- YoY — Year-over-year (YoY) growth reflects the change in traffic for the past 12 months as a percentage of the previous 12 months’ traffic stats.
- Traffic sources — The pathways or channels through which website visitors arrive on a website, such as search engines, social media, or referral links.
- Direct — Traffic to a website via URLs entered directly into a browser’s search bar, saved bookmarks, or direct links opened from outside a browser (e.g. PDFs or Microsoft Word documents).
- Referral — Traffic to a site from a click on a hyperlink on another domain (excluding social media platforms, web-based email clients, search engines).
- Search — Traffic to a site coming directly from a click from search engine non-paid results (For example, Google, Bing, or DuckDuckGo).
- Organic Social — Traffic sent to a domain via posts on social media platforms (For example, Facebook, Twitter, Reddit, Pinterest, or YouTube) that were created and published without any paid promotion or advertising.
- Paid social — Traffic to a website from paid advertisements placed on social media platforms.
- Paid search — Traffic to a website sent from advertisements shown on a search engine’s results page.
- Email — Traffic to a website from links embedded inside emails.
- Display — Traffic to a site from display advertisements, such as banner ads or other visual ad formats.