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Insurance
Hong Kong
Top websites in Hong Kong (Insurance Industry)
July 2025
Domain | Visits | Desktop share | Mobile share | MoM | YoY | Main Traffic Source | |
|---|---|---|---|---|---|---|---|
| 566.53K | 32.15%182.12K | 67.85%384.41K | ↑2.13% | ↑13.36% | Direct | ||
| 506.2K | 72.83%368.67K | 27.17%137.53K | ↑17.97% | ↓20.49% | Direct | ||
| 476.13K | 50.18%238.9K | 49.82%237.22K | ↑16.08% | ↑6.12% | Direct | ||
| 466.78K | 57.5%268.39K | 42.5%198.38K | ↓12.77% | ↑8.77% | Direct | ||
| 237.01K | 84.22%199.62K | 15.78%37.39K | ↑6.27% | ↑12.83% | Direct | ||
| 185.35K | 49.2%91.19K | 50.8%94.17K | ↑18.95% | ↑14.63% | Direct | ||
| 171.32K | 6.92%11.86K | 93.08%159.46K | ↑5.94% | ↑988.3% | Direct | ||
| 167.75K | 14.83%24.87K | 85.17%142.88K | ↑124.64% | ↓33.03% | Direct | ||
| 161.49K | 48.74%78.7K | 51.26%82.79K | ↓7.8% | ↑11.39% | Direct | ||
| 149.28K | 64.16%95.78K | 35.84%53.5K | ↑9.26% | ↑31.1% | Direct | ||
| 126.45K | 61.88%78.25K | 38.12%48.2K | ↓30.97% | ↑101.02% | Direct | ||
| 119.63K | 42.12%50.39K | 57.88%69.24K | ↑68.93% | ↓1.84% | Direct | ||
| 117.67K | 41.45%48.78K | 58.55%68.9K | ↓0.59% | ↑15.21% | Search | ||
| 113.63K | 38.62%43.89K | 61.38%69.75K | ↓19.18% | ↓23.78% | Direct | ||
| 109.11K | 57.06%62.25K | 42.94%46.86K | ↑6.93% | ↓41.34% | Direct | ||
| 103.09K | 20.03%20.65K | 79.97%82.44K | ↓13.14% | ↓5.2% | Direct | ||
| 81.38K | 20.02%16.29K | 79.98%65.08K | ↑239.86% | ↑3.85% | Direct | ||
| 66.56K | 33.71%22.43K | 66.29%44.12K | ↑131.03% | ↑48.86% | Direct | ||
| 64.71K | 64.21%41.55K | 35.79%23.16K | ↓12.79% | ↑37.55% | Direct | ||
| 62.95K | 83.67%52.67K | 16.33%10.28K | ↓10.49% | ↓23.94% | Direct |
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Key terms:
- Domain — The unique address that identifies a website on the internet.
- Visits — A metric that reflects the action of an individual accessing a website aka traffic.
- MoM — Month-over-month (MoM) growth reflects the change in traffic as a percentage of the previous month's traffic stats.
- YoY — Year-over-year (YoY) growth reflects the change in traffic for the past 12 months as a percentage of the previous 12 months’ traffic stats.
- Traffic sources — The pathways or channels through which website visitors arrive on a website, such as search engines, social media, or referral links.
- Direct — Traffic to a website via URLs entered directly into a browser’s search bar, saved bookmarks, or direct links opened from outside a browser (e.g. PDFs or Microsoft Word documents).
- Referral — Traffic to a site from a click on a hyperlink on another domain (excluding social media platforms, web-based email clients, search engines).
- Search — Traffic to a site coming directly from a click from search engine non-paid results (For example, Google, Bing, or DuckDuckGo).
- Organic Social — Traffic sent to a domain via posts on social media platforms (For example, Facebook, Twitter, Reddit, Pinterest, or YouTube) that were created and published without any paid promotion or advertising.
- Paid social — Traffic to a website from paid advertisements placed on social media platforms.
- Paid search — Traffic to a website sent from advertisements shown on a search engine’s results page.
- Email — Traffic to a website from links embedded inside emails.
- Display — Traffic to a site from display advertisements, such as banner ads or other visual ad formats.