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Museums
Italy
Top websites in Italy (Museums Industry)
May 2025
Domain | Visits | Desktop share | Mobile share | MoM | YoY | Main Traffic Source | |
|---|---|---|---|---|---|---|---|
| 675K | 35.51%239.68K | 64.49%435.33K | ↓23.23% | ↑6.51% | Direct | ||
| 530.39K | 28.21%149.62K | 71.79%380.77K | ↓26.64% | ↑26.7% | Direct | ||
| 458.92K | 64.81%297.44K | 35.19%161.49K | ↑16.93% | ↑69.14% | Direct | ||
| 400.08K | 8.98%35.92K | 91.02%364.16K | ↑6.56% | ↑53.37% | Direct | ||
| 340.47K | 16.02%54.53K | 83.98%285.94K | ↑11.35% | ↑60.09% | Direct | ||
| 330.77K | 25.98%85.93K | 74.02%244.84K | ↓10.64% | ↑60.42% | Direct | ||
| 312.18K | 37.24%116.24K | 62.76%195.94K | ↓26.54% | ↓0.08% | Search | ||
| 192.74K | 21%40.47K | 79%152.26K | ↑345.41% | ↓3.82% | Direct | ||
| 172.89K | 19.59%33.88K | 80.41%139.02K | ↑36.63% | ↑46.07% | Direct | ||
| 169.88K | 0.49%837 | 99.51%169.05K | ↓5.28% | ↑222.31% | Direct | ||
| 169.29K | 12.04%20.38K | 87.96%148.91K | ↑89.9% | ↑13.28% | Search | ||
| 153.6K | 44.32%68.08K | 55.68%85.52K | ↓23.6% | ↓8.02% | Search | ||
| 146.26K | 61.06%89.31K | 38.94%56.96K | ↑99.11% | ↓22.68% | Search | ||
| 132K | – | 100%132K | ↑1,135.03% | ↑768.92% | Search | ||
| 128.49K | 7.75%9.95K | 92.25%118.54K | ↑15.73% | ↓33.71% | Direct | ||
| 126.6K | 12.55%15.89K | 87.45%110.71K | ↑215.77% | ↑30.94% | Direct | ||
| 125.13K | 12.7%15.9K | 87.3%109.23K | ↑49.11% | ↓26.59% | Direct | ||
| 123.14K | 42.31%52.1K | 57.69%71.04K | ↓22.57% | ↑346.99% | Search | ||
| 119.35K | 59.89%71.48K | 40.11%47.87K | ↑16.6% | ↑22.03% | Search | ||
| 111.54K | 11.55%12.89K | 88.45%98.65K | ↑34.31% | ↑45.15% | Direct |
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Key terms:
- Domain — The unique address that identifies a website on the internet.
- Visits — A metric that reflects the action of an individual accessing a website aka traffic.
- MoM — Month-over-month (MoM) growth reflects the change in traffic as a percentage of the previous month's traffic stats.
- YoY — Year-over-year (YoY) growth reflects the change in traffic for the past 12 months as a percentage of the previous 12 months’ traffic stats.
- Traffic sources — The pathways or channels through which website visitors arrive on a website, such as search engines, social media, or referral links.
- Direct — Traffic to a website via URLs entered directly into a browser’s search bar, saved bookmarks, or direct links opened from outside a browser (e.g. PDFs or Microsoft Word documents).
- Referral — Traffic to a site from a click on a hyperlink on another domain (excluding social media platforms, web-based email clients, search engines).
- Search — Traffic to a site coming directly from a click from search engine non-paid results (For example, Google, Bing, or DuckDuckGo).
- Organic Social — Traffic sent to a domain via posts on social media platforms (For example, Facebook, Twitter, Reddit, Pinterest, or YouTube) that were created and published without any paid promotion or advertising.
- Paid social — Traffic to a website from paid advertisements placed on social media platforms.
- Paid search — Traffic to a website sent from advertisements shown on a search engine’s results page.
- Email — Traffic to a website from links embedded inside emails.
- Display — Traffic to a site from display advertisements, such as banner ads or other visual ad formats.