Crafting a Winning SEO Strategy: A Guide for In-House Marketers
Gain a comprehensive understanding of SEO strategy, covering key elements such as crafting effective strategies, creating actionable roadmaps, leveraging competitive advantages, and presenting your plans to secure support and buy-in.
Who is this сourse for?
This course is ideal for senior and middle managers, and executives looking to advance their SEO strategies. It's designed for those seeking to make a significant impact within their company, facing challenges in gaining executive support or articulating their SEO strategy, and those in need of guidance to kickstart their SEO efforts.
What you’ll learn
This course offers a comprehensive understanding of authentic SEO strategy fundamentals, focusing on strategy rather than tactics. You'll gain the expertise to construct, convey, and present your SEO strategy effectively, including often-overlooked skills in strategy collaboration. By the end, you'll have the knowledge and skills to develop a complete SEO strategy and successfully implement it, securing the support of your leadership team.