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Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Australia
Apparel and Fashion
Most Visited Apparel and Fashion Websites in Australia, Updated March 2024
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 |  myer.com.au | – | 8,276,177 | 2.62 | 56.67% |
| 2 | theiconic.com.au | – | 4,998,105 | 7.95 | 33.2% |
| 3 |  shein.com | – | 4,269,732 | 4.31 | 60.04% |
| 4 | davidjones.com | 1 | 3,536,893 | 3.83 | 41.37% |
| 5 | depop.com | 1 | 3,034,810 | 2.41 | 53.55% |
| 6 | shop.app | 2 | 2,388,121 | 1.29 | 84.54% |
| 7 | cottonon.com | 2 | 2,328,734 | 5.0 | 38.13% |
| 8 | asos.com | 2 | 2,022,259 | 3.42 | 53.02% |
| 9 | jd-sports.com.au | 1 | 1,855,896 | 2.54 | 56.73% |
| 10 | uniqlo.com | 3 | 1,787,066 | 2.92 | 49.04% |
| 11 |  hm.com | 1 | 1,658,570 | 3.53 | 53.72% |
| 12 | ozsale.com.au | 2 | 1,472,672 | 2.22 | 63.01% |
| 13 | culturekings.com.au | – | 1,339,373 | 3.91 | 44.93% |
| 14 |  zara.com | 5 | 1,218,941 | 3.14 | 48.28% |
| 15 | forevernew.com.au | 2 | 1,201,174 | 2.86 | 51.4% |
| 16 | countryroad.com.au | 1 | 884,456 | 3.31 | 44.22% |
| 17 | tomandlorenzo.com | – | 849,474 | 5.99 | 14.68% |
| 18 | dangerfield.com.au | – | 844,589 | 4.58 | 36.78% |
| 19 | witchery.com.au | – | 788,442 | 2.26 | 56.8% |
| 20 | charlestyrwhitt.com | – | 775,877 | 6.09 | 36.41% |
Key Insights on Top Apparel and Fashion Websites in Australia in March 2024
As of March 2024, myer.com.au is the most visited Apparel and Fashion website in Australia, attracting 8.28M monthly visits. theiconic.com.au follows with 5M visits, and shein.com records 4.27M visits.
In terms of user engagement, the average number of pages per visit across these sites is 3.71, with theiconic.com.au leading at 7.95 pages per visit.
The average bounce rate is 48.83%, with shop.app having the highest at 84.54%.
And tomandlorenzo.com leads the way with the lowest bounce rate at 14.68%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
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Last updated: April 13, 2024