Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Beauty and Cosmetics Websites in Turkey, Updated May 2025
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 | watsons.com.tr | – | 13,539,172 | 2.67 | 57.32% |
| 2 | gratis.com | – | 6,723,916 | 3.34 | 56.99% |
| 3 | suslusozluk.com | 1 | 2,736,430 | 3.15 | 41.53% |
| 4 | sephora.com.tr | 1 | 2,466,323 | 3.94 | 54.69% |
| 5 | rossmann.com.tr | 2 | 2,031,305 | 3.57 | 53.5% |
| 6 | fragrantica.com | 1 | 1,559,192 | 5.02 | 33.9% |
| 7 | yvesrocher.com.tr | 1 | 1,539,864 | 2.13 | 67.55% |
| 8 | dermoeczanem.com | 1 | 1,171,835 | 3.69 | 63.46% |
| 9 | nivea.com.tr | 3 | 796,552 | 1.4 | 75.15% |
| 10 | buseterim.com.tr | 2 | 394,191 | 1.42 | 77.01% |
| 11 | vogue.com.tr | 1 | 302,060 | 4.61 | 58.11% |
| 12 | narecza.com | 2 | 297,318 | 3.72 | 47.86% |
| 13 | eveshop.com.tr | 3 | 235,528 | 3.87 | 48.48% |
| 14 | sachane.com | 1 | 212,776 | 6.56 | 62.96% |
| 15 | makyajtrendi.com | 3 | 147,831 | 2.41 | 71.82% |
| 16 | denebunu.com | 1 | 140,645 | 3.86 | 46.77% |
| 17 | avon.com.tr | – | 128,259 | 8.08 | 29.77% |
| 18 | avon-brochure.com | 8 | 110,145 | 3.5 | 58.98% |
| 19 | caudalie.com | 9 | 100,337 | 1.74 | 87.73% |
| 20 | arabianoud.com | 1 | 78,152 | 4.27 | 28.96% |
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Key Insights on Top Beauty and Cosmetics Websites in Turkey in May 2025
As of May 2025, watsons.com.tr is the most visited Beauty and Cosmetics website in Turkey, attracting 13.54M monthly visits. gratis.com follows with 6.72M visits, and suslusozluk.com records 2.74M visits.
In terms of user engagement, the average number of pages per visit across these sites is 3.65, with avon.com.tr leading at 8.08 pages per visit.
The average bounce rate is 56.13%, with caudalie.com having the highest at 87.73%.
And arabianoud.com leads the way with the lowest bounce rate at 28.96%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
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Last updated: June 13, 2025
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