Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Beauty and Cosmetics Websites in Turkey, Updated april 2026
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 | gratis.com | – | 3 277 660 | 3,19 | 56,05 % |
| 2 | fragrantica.com | 1 | 2 169 774 | 4,12 | 19,73 % |
| 3 | watsons.com.tr | 1 | 1 968 791 | 2,32 | 70,02 % |
| 4 | suslusozluk.com | – | 1 949 897 | 3,51 | 33,9 % |
| 5 | sephora.com.tr | 2 | 1 765 978 | 3,37 | 55,85 % |
| 6 | dermoeczanem.com | – | 1 697 556 | 3,94 | 53,96 % |
| 7 | rossmann.com.tr | 2 | 1 417 393 | 4,95 | 55,13 % |
| 8 | yvesrocher.com.tr | – | 638 534 | 4,1 | 46,23 % |
| 9 | madparfum.com | – | 458 381 | 2,48 | 59,09 % |
| 10 | kolayrandevu.com | 6 | 390 545 | 2,97 | 54,15 % |
| 11 | korendy.com.tr | – | 371 894 | 7,68 | 41,32 % |
| 12 | narecza.com | 1 | 362 973 | 6,27 | 42,76 % |
| 13 | buseterim.com.tr | – | 362 053 | 1,39 | 82,28 % |
| 14 | eveshop.com.tr | – | 311 727 | 2,27 | 73,36 % |
| 15 | vogue.com.tr | 5 | 287 857 | 1,97 | 76,25 % |
| 16 | sachane.com | 3 | 236 794 | 3,25 | 55,28 % |
| 17 | maccosmetics.com.tr | – | 218 616 | 4,39 | 59,68 % |
| 18 | nivea.com.tr | 6 | 170 908 | 1,28 | 80,54 % |
| 19 | eyupsabrituncer.com | 2 | 147 432 | 3,62 | 41,52 % |
| 20 | laroche-posay.com.tr | – | 132 640 | 2,08 | 37,96 % |
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Key Insights on Top Beauty and Cosmetics Websites in Turkey in april 2026
As of april 2026, gratis.com is the most visited Beauty and Cosmetics website in Turkey, attracting 3,28 mn monthly visits. fragrantica.com follows with 2,17 mn visits, and watsons.com.tr records 1,97 mn visits.
In terms of user engagement, the average number of pages per visit across these sites is 3,46, with korendy.com.tr leading at 7,68 pages per visit.
The average bounce rate is 54,75 %, with buseterim.com.tr having the highest at 82,28 %.
And fragrantica.com leads the way with the lowest bounce rate at 19,73 %.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
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Last updated: 13 maj 2026
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