Map Rank Tracker checks your business ranking on Google Maps for chosen keywords. To set it up, just input your business location, number of map pins (map grid), and a search query/keyword. Then, Map Rank Tracker produces a heatmap report with your business rankings for every map pin.
What Is Map Rank Tracker?
Map Rank Tracker helps local businesses track how well their business performs when a user from a selected area searches for a specified keyword.
Map Rank Tracker is available as a stand-alone solution.
Users with a Semrush Local Premium Plan will automatically be considered Map Rank Tracker paid users. These users will receive Map Rank Tracker credits to use on campaigns.
How Can Map Rank Tracker Help Me?
Businesses in competitive markets struggling to remain at the top of the Google Maps results will get the most use out of Map Rank Tracker.
Map Rank Tracker allows you to build campaigns that monitor a designated area for the keywords you specify.
You can track your business or any of your competitors. You can even automate the tool to run a report at an interval you select.
Map Rank Tracker also allows you to:
- Measure progress over time
- Gather competitive insights
- Track your real rankings based on user location
- Set your grid size and distance
- Track an unlimited number of keywords
- Schedule reports weekly, monthly, or select manual parameters
- Follow your own business AND your competitors
Pricing
There are two limits to the Map Rank Tracker: how many campaigns a user can produce in a month and how many credits they receive to use on data collection.
Credits are used to gather ranking data. For example, a map consisting of 5x5 grid nodes will cost 25 credits to scan per keyword.
Credits are refreshed monthly (on the first day of each month).
So, with 100 credits, you can run four 5x5 scans for one keyword, or if you need to scan two keywords, you can run two 5x5 scans for each keyword.
Semrush Local subscribers with a premium location have some limits already included in their functionality. You can find more details here.
Free Plan
You can try Map Rank Tracker right now with no commitment. You’ll get one campaign and 50 credits as a free user.
Map Rank Tracker Basic Paid Plan $30/month
Comes with: One campaign, 4,000 credits*
*Can only be purchased by Map Rank Tracker free users.
Semrush Local Premium Plan $40/month
Comes with: One campaign, 2,500 credits*
*Users pay only for the Semrush Local Premium plan. Users have Map Rank Tracker limits as part of a Semrush Local Premium plan purchase.
Additional Credits Package $5/month
Comes with: 1,000 credits*
*Can only be purchased by Local Map Rank Tracker and Semrush Local Premium paid users.
Additional Campaigns Package $10/month
Comes with: One campaign*
*Can only be purchased by Map Rank Tracker and Semrush Local Premium paid users.
How To Use Map Rank Tracker
To use Map Rank Tracker, head to the Local SEO toolkit and click on “Map Rank Tracker.”
1. Type your business name into the search bar.
2. Add keywords you want to track. You can add your own keywords or use AI-generated recommendations. Right now, the limit is 100 keywords for a given campaign.
3. Visualize your target area with the preferred grid size and distance – drag the collection of dots over your target or enter your parameters in the bar above the map. As an example: 7x7 grid, 0.5 kilometer.
If you need to change the grid configuration after your campaign is created, please click the Pins button in your campaign list, and this will take you to the Edit campaign tab.
Please note that changing the grid configuration will not affect already existing historical scans.
4. Select how often you want to gather your ranking data in Schedule.
5. Get a real-time snapshot of your local visibility.
6. Toggle between your keywords at the top of the screen, using the drop-down menu.
7. Click a map pin to see the Top 20 businesses ranking for this pin. Each business pin is labeled with its corresponding position.
What Do the Metrics Mean?
Below you’ll find a list of metrics that Map Rank Tracker offers users.
Average Rank
This is the sum of the business rankings for all map data points divided by the number of map data points. 21 is used for calculation if the ranking is greater than 20.
Share of Voice
Share of Voice is a weighted average rank metric. Higher rankings have more impact on this metric, and lower rankings have less (because the searcher sees businesses on higher rankings more often). Simply put, it’s a share of the search market for this keyword that this business gets compared to other businesses.
Rank Distribution
This is the general distribution of the rankings for this business: for what portion of map data points the business ranks within 1-3 positions (Good), within 4-10 positions (Average), within 11-20 positions (Poor), or out of the top 20 search results.
Frequently Asked Questions
Disabling pins on the map in Map Rank Tracker allows you to tailor your rank tracking to your specific needs and objectives. By deactivating pins for certain locations, you can focus your tracking efforts on areas most relevant to your business.
This streamlines the tracking process and ensures you focus on data that directly impacts your business performance.
How does it work?
You can disable pins on the map within Map Rank Tracker, effectively preventing rankings from being tracked for those specific locations.
When you set up a new campaign, you can disable specific pins on the map by deselecting them.
When pins are disabled, the heatmap report generated by the tool will not include data points for those particular pins.
Why opt for a more focused monitoring approach in Map Rank Tracker?
- Focused Monitoring: For example, you may want to track rankings within a specific radius but may not be interested in monitoring positions over a river or other non-relevant areas. By deactivating pins in these locations, you can exclude them from tracking.
- No Competition Zones: In areas where a business consistently ranks at the top of Google Maps results and faces little to no competition, you may choose to deactivate pins in those locations since there is no need to monitor rankings there regularly.
- Customized Client Reporting: Agencies may find disabling pins with good positions beneficial when creating a heatmap for potential prospects. This allows them to showcase areas where improvement is needed and tailor their reporting to highlight opportunities for optimization.
- Efficiency: By deactivating selected pins, you can save valuable credits and resources and concentrate on data directly impacting their business performance, leading to more informed decision-making and strategic optimization efforts.
If you would like to cancel your subscription, please contact support at local-support@semrush.com.
You can share your feedback about Map Rank Tracker at local-support@semrush.com.